Depending on the opportunity, you can invest in a particular copyright or rights to a revenue stream (e.g. live concerts).
All recorded songs have two copyrights. Each gives the owner (or partial owner) a claim to specific revenue sources. As part of all deals on the LIVAMP Funding platform, artists and investors can determine which copyright is up for grabs or whether to combine the two:
For artists that are managed or signed to a record label, we offer the ability to invest in revenue rights on live concerts, merchandising, and brand sponsorships.
All deals are mutually agreed between artists and investors. Artists propose initial terms when they post their project and investors can counter-propose terms when they make a bid. If there is more than one investor (usually!), LIVAMP will help bridge any gaps in terms between all parties. Artists set their opening terms on the basis of 4 simple variables:
Other than a love for music, we will ask investors to represent, via a signed contract, that:
There is no guaranteed rate of return and investors should be prepared to lose their capital.
For information and examples on how artists’ careers can potentially develop into successful commercial enterprises, please review our Primer.
Our platform is open to artists in various stages of development. Some are generating meaningful revenue while others are at the beginning of their journey. We encourage all artists to build and present a plan for commercial success while all potential investors are encouraged to do their homework, ask questions, request more information, and diversify.
Start with the music, of course, but make sure to also review artists’ commercial milestones and traction. Here are a few things to take note of:
We’d be happy to help you think through this further. Just reach out
Absolutely! We encourage a diversified approach to investing in artists. Build a watch list of artists by clicking Follow on any deal page and tracking them in your Investor Dashboard. Once deals are agreed and you invest, all of your investments and updates will appear here as well.
LIVAMP will take care of the necessary registrations with collection services on behalf of the investment vehicle in which you’d be a shareholder. Proceeds from royalties or other income will then be distributed to you on a quarterly basis.